How Secure is Your Website?

How Secure is Your Website?

in Aug 06, 2020

You may not realise it, but hosting your website on the internet is like building a house, then leaving all the windows and doors open all day, every day. It’s not really a question of ‘if’ but rather ‘when’ someone will try to hack your website. While the hacker’s motives might be unclear, the damage[…]

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How to Deal with a Negative Review

How to Deal with a Negative Review

in Jul 24, 2020

Recently, I was working on Search Engine Optimisation for a new client and the subject of a Google My Business Page came up. ‘We don’t want one,’ they said. ‘We don’t want anyone to have a platform to write negative reviews about us. That’s why we don’t have a facebook page, either.’ This is a[…]

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Yes, we are Google Ads Search Certified

Yes, we are Google Ads Search Certified

in Jul 23, 2020

Before engaging a Google Ads account manager, the one question you need to ask is: ‘Are you Google Ads Search Certified?’ Many digital marketing agencies will tell you they have Google Ads certification, but that doesn’t necessarily mean the ‘expert’ managing your Google Ads account is personally certified. So, what does that mean? You may[…]

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Three Things You Need to Know About SEO

Three Things You Need to Know About SEO

in Oct 31, 2019

Google has changed the way they look at websites, making it harder for shady SEO operators to sneak into search results for keywords where they don’t belong. Back in the old days (when the internet was young), you could get away with just about anything to fool Google but they’re not falling for those old[…]

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The Key to Social Media Success

The Key to Social Media Success

in Oct 31, 2019

Social Media is the highlights reel of our lives. It’s where we share a plethora of carefully selected and edited memories, memes and selfies. It’s where we make everyone think our lives are amazing, even if they’re not. How do I know this? Can you guess the most ‘checked-in’ place on social media? It’s not the[…]

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The Power of Story Telling

The Power of Story Telling

in Oct 31, 2019

Long after an experience is over, details are blurred and facts are forgotten but the one thing that remains is the way it made you feel. ‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ Maya Angelou The same is absolutely true of your marketing messages. Your[…]

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Top Five Reasons Why Your Business Needs a Blog

Top Five Reasons Why Your Business Needs a Blog

in Oct 31, 2019

Every business needs a blog. ‘But why?’ I hear you ask. Once upon a time, blogs were merely online diaries and opinion pieces written by angst-ridden teens but today, blogs are an important component of any business strategy. There are so many great reasons for creating and maintaining a business blog but I’ve put together the top 5 to get you[…]

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